Managerial Economics

Authors: M Girija – R Cauvery – U K Sudha Nayak – R Meenakshi

Publisher: S Chand Publishing

Contents:

1. Nature Of Managerial Economics

2. Goals Of Business Firm

3. Theory Of Demand

4. Demand Forecasting

5. Production Analysis

6. Cost Analysis

7. Price And Output Decisions Under Different Markets

8. Marketing Research

9. Pricing Techniques

10. Pricing Methods And Problems

11. Pricing Policy

12. Profit Management

13. Capital Budgeting

14. Cost Of Capital

15. Project Feasibility

16. National Income

17. Trade Cycle

18. International Trade

 

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