Managerial Economics
Authors: M Girija – R Cauvery – U K Sudha Nayak – R Meenakshi
Publisher: S Chand Publishing
Contents:
1. Nature Of Managerial Economics
2. Goals Of Business Firm
3. Theory Of Demand
4. Demand Forecasting
5. Production Analysis
6. Cost Analysis
7. Price And Output Decisions Under Different Markets
8. Marketing Research
9. Pricing Techniques
10. Pricing Methods And Problems
11. Pricing Policy
12. Profit Management
13. Capital Budgeting
14. Cost Of Capital
15. Project Feasibility
16. National Income
17. Trade Cycle
18. International Trade
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