Principles of Marketing

Dr P Uma Swarupa

 

Contents

  1. Market
  2. Marketing
  3. Modern Concept of Marketing-Modern Marketing
  4. Global Marketing
  5. E-Marketing
  6. Telemarketing
  7. Green Marketing
  8. Online Marketing
  9. Neuro Marketing
  10. Marketing Functions-1
  11. Marketing Functions-II
  12. Marketing Functions-III
  13. Market
  14. Market Segmentation
  15. Customer Relations Marketing
  16. Marketing Mix
  17. Product Mix
  18. Branding
  19. Labeling
  20. Price Mix
  21. Place Mix
  22. Promotion
  23. Personal Selling
  24. Advertising
  25. Agricultural marketing
  26. Quality Standards
  27. Consumerism
  28. Career Opportunities in Marketing

ISBN: 9789380238074

Download specimen: Principles of Marketing

Link: F13-07-4

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