Principles of Marketing
Dr P Uma Swarupa
Contents
- Market
- Marketing
- Modern Concept of Marketing-Modern Marketing
- Global Marketing
- E-Marketing
- Telemarketing
- Green Marketing
- Online Marketing
- Neuro Marketing
- Marketing Functions-1
- Marketing Functions-II
- Marketing Functions-III
- Market
- Market Segmentation
- Customer Relations Marketing
- Marketing Mix
- Product Mix
- Branding
- Labeling
- Price Mix
- Place Mix
- Promotion
- Personal Selling
- Advertising
- Agricultural marketing
- Quality Standards
- Consumerism
- Career Opportunities in Marketing
ISBN: 9789380238074
Download specimen: Principles of Marketing
Link: F13-07-4
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