Principles of Marketing

Dr P Uma Swarupa

Contents

1. Market
2. Marketing
3. Modern Concept of Marketing-Modern Marketing
4. Global Marketing
5. E-Marketing
6. Telemarketing
7. Green Marketing
8. Online Marketing
9. Neuro Marketing
10. Marketing Functions-1
11. Marketing Functions-II
12. Marketing Functions-III
13. Market
14. Market Segmentation
15. Customer Relations Marketing
16. Marketing Mix
17. Product Mix
18. Branding
19. Labeling
20. Price Mix
21. Place Mix
22. Promotion
23. Personal Selling
24. Advertising
25. Agricultural marketing
26. Quality Standards
27. Consumerism
28. Career Opportunities in Marketing

ISBN: 9789380238074

Download specimen: Principles of Marketing

Link: F13-07-4

Price: Rs 270